The history of the music video
1925-1959:
With the arrival of the sound films and talkies in 1926, many musical short films were produced. Vita phone shorts (1926–30), which were produced by Warner Bros, featured many bands, vocalists and dancers. The series entitled Spooney Melodies was the first true musical video series. The shorts were typically about six minutes long, and featured animations and backgrounds combined with film of the performer singing the song.
Early 1930s cartoons featured popular musicians performing their hit songs on-camera in live-action segments during the cartoons.
The early animated films by Walt Disney were built around music. The Warner Brothers cartoons, even today billed as Looney Tunes and Merrie Melodies, were initially created around specific songs from Warner Brother’s musical films. Warner Brothers also produced the cartoon "Three Pigs in a Polka", set to Johannes Brahms' Hungarian Dances. Live action musical shorts, featuring such popular performers as Cab Calloway, were also viewed in theatres. Numerous musicians appeared in short musical subjects during this period. Later, in the mid-1940s, musician Louis Jordan made short films for his songs, some of which were spliced together to create a feature film Lookout Sister.
Another early form of music video were one-song films called ‘Promotional Clips’ made in the 1940s for the Panoram visual jukebox (played music while showing a synchronized visual image). Before the Soundie, even dramatic movies typically had a musical interval, but the Soundie made ‘the music the star’ and virtually all the named jazz performers appeared in Soundie shorts. The Panoram jukebox with eight three-minute Soundies was popular in taverns and night spots, but became less popular during World War II.
Musical films were another important predecessor to the music video, and several well-known music videos have imitated the style of classic Hollywood musicals from the 1930s to the 1950s. One of the best-known examples is Madonna's 1985 video for ‘Material Girl’ which was closely modeled on Jack Cole's staging of ‘Diamonds Are A Girl's Best Friend’. Several of Michael Jackson's videos show the influence of the dance sequences in classic Hollywood musicals, including the landmark John Landis clip for ‘Thriller’ which at the time was the most expensive music video ever made.
In 1956, ‘Petrushka’ directed by John David Wilson went on air as part of the Sol Hurok Music Hour on NBC. Igor Stravinsky conducted a live orchestra for the recording of the event.
In 1957, Tony Bennett was filmed walking along The Serpentine in Hyde Park, London as his recording of ‘Stranger in Paradise’ played. This film was distributed to and played by UK and US television stations. Richardson was the first to take the phrase ‘music video’ and put it to use in 1959.
1960–1967:
In the late 1950’s the Scopitone, a visual jukebox, was invented in France and short films were produced by many French artists, such as Serge Gainsbourg, Françoise Hardy and Jacques Dutronc to accompany their songs. It quickly spread to other countries where other similar machines were created such as the italian ‘Cinebox’ and the American ‘Colour-Sonic’.
1967–1973:
The colour promotional clips for "Strawberry Fields Forever" and "Penny Lane", made in early 1967 and directed by Peter Goldman took the promotional film format to a new level. They used techniques borrowed from underground and avant garde film, including reversed film and slow motion, dramatic lighting, unusual camera angles and color filtering added in post-production.
The long-running British TV show Top of the Pops began playing music videos in the late 1970s, although the BBC placed strict limits on the number of 'outsourced' videos TOTP could use. Therefore a good video would increase a song's sales as viewers hoped to see it again the following week.
1974–1980
In 1975, the band Queen ordered Bruce Gowers to make a promo video for their new single "Bohemian Rhapsody" to show it in Top Of The Pops; this is also notable for being entirely shot and edited on videotape. This was the first ever music video (as they are today) which took three hours of filming and £3,500 to create.
1981–1990:
In 1981, the U.S. video channel MTV launched, airing "Video Killed the Radio Star" and beginning an era of 24-hour-a-day music on television. With this new outlet for material, the music video would, by the mid-1980s, grow to play a central role in popular music marketing. Many important acts of this period, most notably Adam and the Ants, and Madonna, owed a great deal of their success to the skillful construction and seductive appeal of their videos.
Originally MTV only had 200 videos to show and so it got repetitive and relied on adverts to space out the songs.
Will Gough
Wednesday, 16 December 2009
Textual Analysis of Music Videos
Something Kinda Ohh is a song by girls aloud, one of the few UK reality TV acts to achieve success. The have had 20 UK top 10 singles including 4 number ones and 4 number twos.
The video for the song ‘Something Kinda Ohh’ has a pop genre to it; this is shown through the use of pop-dance routines, ‘attractive’ girls and expensive cars.
The relationship between the lyrics of the song and the video is not very strong, the video does not show instruments which are being used to create the music. There are no men in the video but the song is about men and how they make the girls feel. Nothing in the video links in with the lyrics, the lyrics are all about men, sex and love whereas the video is just a bunch of girls singing and sitting in a TVR.
Also the relationship between the music and the video is week, there are no instruments in the video but it is obvious that there is in the music other wise there would be no music. There is a slight link because of the odd dancing scene in the video but this is not a strong link as dancing is not music based.
The video is full of close ups of the stars, mainly of them pouting and of certain body parts, this is to try and engage a male audience as it is thought that this is what they want to see.
The video makes several references to ‘the notion of looking’. This is done with the close ups of body parts, using lots of make up to make the girls look ‘pretty’, running there hands through there hair which is a usually shown in films when a woman is turned on, the seedy eye shots and the hands on the gear stick which is also another sexual reference.
The video contains no inter-textual references such as links to films etc. the video is performance based rather than narrative or concept as it contains no story line or anything but dancing which is categorised under performance.
Will Gough
Tuesday, 15 December 2009
Major Set Back :(
We have had a major set back within our copyright gaining. As you know, we posted a Plan B post, and we said that we were going to try and gain copyright to use the song "Move Your Feet" by Junior Senior. We got an email reply, and it appears that we can gain copyright to use the song, but this Can only be gained if the finished video would only be used in a classroom, and we cannot post it publicly, for example, on YouTube or this blog site. We shall post the emails we sent and received.
**UPDATE** We still have had no reply for the copyright for Chase and Status's song that we are planning to use. We are hoping to get something back soon, or we will have to start looking for another song to use.
Friday, 11 December 2009
Plan B
Ok :D
As we may not be able to gain copyright for our chosen song, we have had to come up with a plan B :D
The song that we have chosen as a plan B is "Move Your Feet" by Junior Senior. We have found out that this group have since split up since the song was released, so than it may be easier to gain copyright.
We shall post anything that we gain from emailing the plan B ideas. Also, although the original video for this track is animated (as seen below), we ill hopefully create a video that matches the song but is done in a different way to animation. This song can be seen as very different to normal pop music conventions, and so it will be easy to have ideas for the video that would look different.
As we may not be able to gain copyright for our chosen song, we have had to come up with a plan B :D
The song that we have chosen as a plan B is "Move Your Feet" by Junior Senior. We have found out that this group have since split up since the song was released, so than it may be easier to gain copyright.
We shall post anything that we gain from emailing the plan B ideas. Also, although the original video for this track is animated (as seen below), we ill hopefully create a video that matches the song but is done in a different way to animation. This song can be seen as very different to normal pop music conventions, and so it will be easy to have ideas for the video that would look different.
stacey
Wednesday, 9 December 2009
History of Chase & Status.
About Chase and Status
Chase and Status is a drum and bass duo from London consisting of Saul Milton and Will Kennard. The duo has been active from 2002 till the present day and is still topping the charts with great songs. The pair have a record deal with ‘Mercury Records’ which is “a record label operating as a stand-alone company in the UK and as part of the ‘Island Def Jam Music Group’ in the US, and are both subsidiaries of Universal Music Group. There is also a Mercury Records in Australia, which is a local artist and repertoire division of Universal Music Australia. In the United States, Universal Music Group Nashville administers the Mercury Records Nashville label.” (http://en.wikipedia.org/wiki/Mercury_Records)
Chart Success
Chase and status’ first album, ‘more than allot’ was first introduced to the UK album charts at number 49 on the 19th of October 2008 and entered the UK dance album charts at number 2. On the 8th of November 2009 Chase & Status entered the UK top 40 for the first time with "End Credits" featuring Plan B. This entered at number 9 and is their biggest hit to date. This is also the song that we have chosen to use for our music video. Chase and status have three number ones in the UK dance chart to date. In 2007 with the double A-side “Hurt me”/”sell me your soul” and again in 2008 with “take me away”/”judgment”. There latest number one on the UK dance chart on October 5th 2008 with “pieces” featuring vocals from Plan B.
The duo have released many singles mainly remixes of songs such as ‘Who Dem’ by Dancehall, entitled ‘Duppy Man’ in the UK. "Invaders Must Die" originally by The Prodigy which reached number 53 in the Australian aria singles chart and number 7 in the aria dance chart.
Other Success
Their album ‘More Than A Lot’ got best album award at the 2009 Drum and Bass awards in Birmingham. Chase and Status did their first UK tour starting on the 24th of September 2009 in Plymouth and ended on the 4th of December in London playing at 34 gigs on the way.
Chase & Status (Live) will also be performing at the Australian "Good Vibrations" Festivals in early 2010 alongside Basement Jaxx, Armand Van Helden, The Gossip & The Killers. They will also be playing at the "Warriors Dance" Festival at the National Bowl in Milton Keynes on 24 July 2010. This will be in support of The Prodigy, their biggest headline gig to date. Other acts currently named to play the date include Pendulum, Enter Shikari and Does It Offend You, Yeah?.
Chase and Status is a drum and bass duo from London consisting of Saul Milton and Will Kennard. The duo has been active from 2002 till the present day and is still topping the charts with great songs. The pair have a record deal with ‘Mercury Records’ which is “a record label operating as a stand-alone company in the UK and as part of the ‘Island Def Jam Music Group’ in the US, and are both subsidiaries of Universal Music Group. There is also a Mercury Records in Australia, which is a local artist and repertoire division of Universal Music Australia. In the United States, Universal Music Group Nashville administers the Mercury Records Nashville label.” (http://en.wikipedia.org/wiki/Mercury_Records)
Chart Success
Chase and status’ first album, ‘more than allot’ was first introduced to the UK album charts at number 49 on the 19th of October 2008 and entered the UK dance album charts at number 2. On the 8th of November 2009 Chase & Status entered the UK top 40 for the first time with "End Credits" featuring Plan B. This entered at number 9 and is their biggest hit to date. This is also the song that we have chosen to use for our music video. Chase and status have three number ones in the UK dance chart to date. In 2007 with the double A-side “Hurt me”/”sell me your soul” and again in 2008 with “take me away”/”judgment”. There latest number one on the UK dance chart on October 5th 2008 with “pieces” featuring vocals from Plan B.
The duo have released many singles mainly remixes of songs such as ‘Who Dem’ by Dancehall, entitled ‘Duppy Man’ in the UK. "Invaders Must Die" originally by The Prodigy which reached number 53 in the Australian aria singles chart and number 7 in the aria dance chart.
Other Success
Their album ‘More Than A Lot’ got best album award at the 2009 Drum and Bass awards in Birmingham. Chase and Status did their first UK tour starting on the 24th of September 2009 in Plymouth and ended on the 4th of December in London playing at 34 gigs on the way.
Chase & Status (Live) will also be performing at the Australian "Good Vibrations" Festivals in early 2010 alongside Basement Jaxx, Armand Van Helden, The Gossip & The Killers. They will also be playing at the "Warriors Dance" Festival at the National Bowl in Milton Keynes on 24 July 2010. This will be in support of The Prodigy, their biggest headline gig to date. Other acts currently named to play the date include Pendulum, Enter Shikari and Does It Offend You, Yeah?.
Will Gough
End Credits - The Lyrics
End Credits Lyrics
When the blood dries in my veins and my
Heart feels no more pain
I know, I'll be on my way,
To heavens door,
I know when I'm not,
i'll be hoping i don't drop,
To a place where I will rise, like before,
I know when I'm not,
i'll be hoping i don't drop,
To a place where I will rise, like before,
I can feel, something happening
that I've never felt before
Hopeless dreaming will start,
Dragging me away from heavens door
I can feel, something happening
that I've never felt before
Hopeless dreaming will start,
Dragging me away from heavens door
When my mind stops thinking,
My eyes stop blinking,
I hope
Somebodys there.
And my heart stops beating
and my lungs stop breathing
in air,
I hope somebody cares,
When the blood dries in my veins and my
Heart feels no more pain
I know, I'll be on my way,
To heavens door,
I know when I'm not,
i'll be hoping i don't drop,
To a place where I will rise, like before,
I know when I'm not,
i'll be hoping i don't drop,
To a place where I will rise, like before,
I can feel, something happening
that I've never felt before
Hopeless dreams will start,
Dragging me away from heavens door
When my mind stops thinking,
My eyes stop blinking,
I hope
Somebodys there
and my lungs stop breathing
in air,
I hope somebody cares,
When my mind stops thinking
My eyes stop blinking
I know
At the end.
Friday, 4 December 2009
Contacting the Band :D
Well, we tried contacting the band we chose, which is Chase and Status, through their Facebook page. But that post got deleted, but we shall still post that on here. We then found the bands manager's email, so we sent an email to them and we got a reply :D. we than had to fill out a copyright form which we filled out and we have sent back, but we are waiting for a reply, and when we get that, we shall post a reply to this post to see if we are successful or not.
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