How effective is the combination of your main product and ancillary texts?How well do the parts of scenes of the video work together?
The video is made up of twenty seven scenes which then break down into shorter clips.
Scene one is the establishing shot, this is around 30 seconds long and consists of the singer walking down a pathway getting closer and bigger to the camera, this then ends with a fade-in-fade-out cut which then moves onto the next clip. The camera shots used in this scene are a long shot and slowly moves into a mid-shot and then a close-up as the singer gets closer.
Scene two is where the mood changes and the singer is now in dark clothing drinking a bottle of alcohol, this gives the impression that he is depressed and looking for trouble. This scene lasts for 8 seconds before moving into another fade-in-fade-out into a clip of the bottle of alcohol being thrown, and then hitting an individual. The camera shots used in this scene are first a mid-close-up and then it moves into a close-up as the singer gets closer, the camera angle for this scene is a low angled shot making the singer look big and important. We then get a high angled shot as he throws the bottle at the individual which makes him look small and less powerful to the individual.
Scenes three, four and five are of the individual chasing the singer. This builds up a lot of tension in the video and the audience are left waiting for either the singer to be caught or to get away but it is not clear until scene nine where the singer gets caught. These scenes are made up of a mixture of high, low and level angled shots with fast editing to keep up the tension.
Scene six is of the singer telling the individual chasing him to ‘FUCK OFF’ this has been used to create more tension and show the anger that the singer is feeling. This scene uses an extreme close-up of the singers face so you can see him say the words ‘FUCK OFF’.
Scenes seven and eight are then of the singer being chased and the individual getting closer and closer to him building it up for scene nine where he is caught. These scenes use very fast editing to build tension and long range shots so that all of the action is captured on the camera.
Scene nine is of the singer getting caught and beaten up, this has a lot of action involved which interests the audience. Scene nine keeps one low angled long shot so that the action is not lost and everything is captured.
Scene ten is where the singer comes-too and pulls himself up off the ground and starts dusting himself down and then wiping blood off his face, this gives the impression that he is very injured and something else could happen in the video due to his injuries. This scene uses a long shot which is low angled to make the singer look important again.
Scenes eleven, twelve, thirteen and fourteen are then short clips of the singer making his way back home in pain and still wiping blood off his face. These clips use a lot of high angled shots and tracking shots to follow the singer as he is on his way. This gives the impression that he is not important and may give across the impression that something else is gong to happen to him.
Scene fifteen then starts off with the singer walking down an alley way still on his way home but then it jumps between this clip and clips of what’s happened so far in the video, this gives the impression that his life is flashing before his eyes. The camera shot used in this scene is a low angled shot looking up at the singer. And the editing is very fast.
In scene sixteen this then changes as the individual comes back and grabs the singer from behind. In this scene the individual looks bigger and more in power when he pins the singer against the wall.
Scenes seventeen and eighteen are then of the singer running away from the individual. The angle of this shot is high angled looking down on both of the actors.
Scene nineteen is then where the singer decides to face up to the individual chasing him and pins him against the wall but the individual then pushes the singer off him which leads into the fatal scene twenty. The camera shot used in scene nineteen is a long shot showing the whole body of both characters as they argue.
Scene twenty is then of the singer in the middle of the road as a car speeds at him and hits him. Scenes twenty one and twenty two are then of the singer on the bonnet of the car going down the road, the singer then fly’s off the bonnet of the car and bounces down the road. The camera angle for these shots is a long mid-levelled shot so that everything is caught on camera and nothing is missed out.
Scene twenty three then jumps through three clips of the camera getting closer and closer to the dead singer. It starts off as a long shot, then to a mid shot and then into a close up. This creates a mood that gives away that the singer has died.
Scene twenty four is then made up of sixteen short clips as the singers life flashes before his eyes.
Scene twenty five is of the singer lay in a hospital bed dying which creates a very emotional atmosphere for the viewer. This is a high angled shot looking down upon the singer as he lies in the bed.
Scene twenty six is then of the singer walking away from the camera down the same track that he had walked up in the first scene. The light has been modified in this scene to show that he is dead and is making his way to heaven.
Scene twenty seven is then a silhouette of the singer as the music dies out.
What discussions have you made in the production of the video?
During the production of the video we had discussions on a variety of things including what we would include, what camera angles would work best for what shot, who should do what and so on.
Here is a list of the job roles we had:
Will Gough:Filmed scenes 1 and 26.
Acted in all 27 scenes.
Edited the video.
Created the storyboard/story line.
Chose camera angles and shot types.
Produced the digi-pack.
Stacey Luscott:
Filmed scenes 1, 2, 3, 4, 5, 6, 7, 8, 9, 25 and 26.
Acted in scenes 20, 21 and 22.
Chose the song.
Sent e-mails to gain copyright.
I had help from friends when filming scenes 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21 and 22.
How well do the parts of the digi-pack work together? And what discussions have you made in the production of the digi-pack?During the production of the Digi-Pack we have made various discussions on what we should include, what layout we should use, what images to use and so on.
The following is how I created the digi-pack:
The three sections of the digi-pack; the outside cover, the inside cover and the advert all work very well together. This is because they are very similar in theme but very different in style so as not to be boring.
The front cover of the DVD contains a large image of the singer, which is a still from the video but I adjusted the colour using coral paint shop pro-x so that it is now different shades of blue. I have done this as the genre of the song is Drum & Bass which is very different and obscure so modifying the colours in the pictures fits in well with this. There are then six smaller pictures arranged across the top and the bottom of the page. These are of different scenes in the video which will interest a consumer. These images have also been modified, with these images I modified them making them into negative image also on coral paint shop pro-x, this gives a great effect with very odd colouring in strange places. The final thing on the cover of the DVD is the text, for this I used Microsoft word art and used the title ‘Chase & Status’ and ‘End Credits’ in Haettenschweiler font. I chose to use this as it is a very clear font which I have used a yellow outline and transparent fill to create; this means that you can see the background image through the text.
The back cover of the DVD is made up of three main images which make up the background; these three images are of the car scene in the video and have been cropped down and modified in colour, this time to a bright green. I have then placed eight smaller images of scenes in the video on top of these which have been put into black and white so that they stand out against the bright background. At the bottom of the page is a strip which informs consumers about copyright. Over the top of all of the images is a semi-transparent yellow text box which contains the track listings, this means that the track listings are visible but also the images in the background are visible too.
The backing strip on the DVD is made up of a black background with a yellow text which says ‘Chase & Status’ which is very eye grabbing. It is important that this catches your eye for when the DVD is stood on a shelf in a shop.
The next part is the inside cover for the DVD case, this is made up of nine modified images created from stills of the video, there are three that have been changed to negative, three that have been made into black and white and three that have been colour modified which makes them stand out. This has been done along with the random layout to keep with the genre of the music which is very down beet and different.
My DVD advert is made up of a solid background with the DVD front cover placed in the centre of it; this stands out against the black making the DVD jump out at the consumers. The advert also has a title which is in Haettenschweiler font with yellow outline and red fill which is done to stand out from the dark background. The other thing that is on the page is the release date and three ‘Quotes’ from magazines about the video. I have kept the advert plain and simple so that it stands out to the consumer and follows its purpose rather than being too overwhelming and not selling the product.
The images I have used were chosen as they are of some of the more exciting aspects of the video; this should intrigue consumers into buying the video as they will want to know what is in the video as well as wanting to buy the song.
The font I have used is Haettenschweiler, this has been used as it is very clear to read and understand and it seems to flow and fit in well with the images and layout we have used for the piece.
How well does the digi-pack fit in with the video?The digi-pack created for the DVD fits in with the video very well; this is because it is quit dark and gloomy like the video and also it contains a lot of stills from the video to create it.
What you learned from your audience feedback?
I have posted the music video and the ancillary product on the blog to gain feedback; I found out that not many people were using the blog and so I decided to post the video on facebook, this gained several comments which have helped me make decisions about the video. From this feedback I have learnt that the establishing shot for the video is a bit long and starts to bore the viewer “the starts really long tho :/” this is a quote from one of the comments left on the video after I pout it on facebook. Despite this comment I have not changed the video as the vast majority of people liked the video as it is: “it's good 2bf :)”, “thats really good :)”, “That was pretty good :)”, “pretty epic will :) x” these comments have all made me decide that the video is fine how it is.
Will Gough
