Wednesday, 16 December 2009

Textual Analysis of Music Videos

 

Something Kinda Ohh is a song by girls aloud, one of the few UK reality TV acts to achieve success. The have had 20 UK top 10 singles including 4 number ones and 4 number twos.
The video for the song ‘Something Kinda Ohh’ has a pop genre to it; this is shown through the use of pop-dance routines, ‘attractive’ girls and expensive cars.
The relationship between the lyrics of the song and the video is not very strong, the video does not show instruments which are being used to create the music. There are no men in the video but the song is about men and how they make the girls feel. Nothing in the video links in with the lyrics, the lyrics are all about men, sex and love whereas the video is just a bunch of girls singing and sitting in a TVR.
Also the relationship between the music and the video is week, there are no instruments in the video but it is obvious that there is in the music other wise there would be no music. There is a slight link because of the odd dancing scene in the video but this is not a strong link as dancing is not music based.
The video is full of close ups of the stars, mainly of them pouting and of certain body parts, this is to try and engage a male audience as it is thought that this is what they want to see.
The video makes several references to ‘the notion of looking’. This is done with the close ups of body parts, using lots of make up to make the girls look ‘pretty’, running there hands through there hair which is a usually shown in films when a woman is turned on, the seedy eye shots and the hands on the gear stick which is also another sexual reference.
The video contains no inter-textual references such as links to films etc. the video is performance based rather than narrative or concept as it contains no story line or anything but dancing which is categorised under performance.

Will Gough

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