Thursday, 4 March 2010

Treatment: proposal for music video

Song/Artist:
End Credits by Chase and Status

Duration:
3 minutes 5 seconds

Genre:
Drum and Bass

Cast:
Will Gough - Singer
Graeme Wilcox - Man who beats singer up
Stacey Luscott - Car driver

Setting/Location:
The video is set in back alleys in Ludlow, this gives a scense of depression which fits in with the song. the areas we have used are:
Camp Lane - Ludlow
Whitcliff (by the side of the river) - Ludlow
Media Room - Ludlow College

Narrative:
The video is based on a story line i created involving a day in a mans life where he goes form happy to very depressed and moody and gets into trouble with someone who then beats him up and throws him infront of a car. The video has a linear narrative and contains several flash backs throughout the video to keep reminding the audience what is going on.

Influences:
The influence for the video was the original video for the song, it is very dark and depressing which fits great with the song. Also something that has influenced the video is my idea of how someone suffering from depression would act in day to day life.

Mood:
The mood of the video is quite dark and depressing to fit in with the narrative of the song and also to link to the origional video.

Format:
Mini DV

Camerawork/Type of shots:
The majority of the filming was done using a camera fixed on a tri-pod for maximum stability.

Length of shots/editing:
The shots used in this video are a mixture of long walking scenes which are gradually faded indo eachother and short scenes which are edited together very quickly and sharply for maximum effect.

Movement and action:
The movement in the video is mainly running and walking, there is very little without movement.

Visual qualities:
Light:
The lighting of the piece is quite dark to fit i with the genre of the song although in the end scene we used a bright light in a dark room to give the effect of the light at the end of the tunnel.
Colour:
The video is all in complete colour.

Use of voice and sound:
In this video i have not used any voices or sounds just the song.

Use of target audience:
When creating the video i took great consideration into who the target audience would be for this video and also what i would have to include to reel them in.

Technical aspects:

People:
Will Gough - Singer, Director, Camera man, Creater, Digi-pack designer
Stacey Luscott - Car driver, Camera work
Graeme Wilcox - Man who beats singer, Camera man
Jamsine Underhill - Camera work
Rihannon Morris - Camera work
Katy Ulyatt - Camera work
Cat Halstead - Camera work

Equipment?
Camera
Tri-pod

Time:
The video has taken me around 2 months to film and around the same amount of time to organise.

Budget:
£0
Costs:
£0

Why the video is worth making?:
the video was worth making as it is a well saught after song and so has a large audience and would be watched by loads of poeple who can all leave feedback telling me what they think of my camera work, editing and acting.

Will Gough

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