This is the music video that i have decided to do the second textual analysis on. The song is "Other Side" by drum and bass artists Pendulum.
Genre Characteristics: This video is seen to be very futuristic, much like the music involved. It also includes a sophisticated look, with the way the actor in the video is dressed and the way that the futuristic technology has been portrayed. Bearing in mind, there are not many drum and bass videos, this one has similarities with other Pendulum videos, such as Granite.
Relationships: The relationship between the vocals and the visuals are sometimes seen within this video, as the CGI head sings all the female vocalist's parts, but there is no other real vocal parts in the video that are obviously sung by someone. Also, some of the other lyrics match the video, for example, when the CGI head says "the ship is going down", the actor is portrayed to be falling in a lift.
The relationships between the music and visuals would be that the lighting within the video goes along with the beat of the music. Also, nothing is really ever in true technicolour. The colours are always tinted blue or other primary colours, like red or yellow. There is also use of strobe lights, which would be reminicent of gigs that the artist may play.
Artists: There aren't really any close ups of the artists, as the artists do not make a cameo appearance in this video. In this particular video, there is only a single male actor.
Notion of looking: there is sort of notion of looking, with the bright lights and computer technology used. For example, the bright lights and the actor in the suit. But, the actor is not portrayed to make the viewer look at him in a some sort of sexual way, and there is some connections to the actor and his emotions within the video.
Intertextual references: There are many references to sci-fi films, such as the Matrix. This is shown with the use of technology and computers.
This video is also mostly concept based, but some of it is narrative based, with the acting and the technology used.
By Stacey Luscott :D
No comments:
Post a Comment